The Data

A county health department is choosing between two diabetes prevention programs. Both programs reduce diabetes incidence, but they differ in costs and effects. Which should they fund? (Data are simulated for illustration.)

Comparing Two Diabetes Prevention Programs

Metric Standard Care Program A (Lifestyle) Program B (Medication)
Annual Cost per Person $500 $2,800 $4,200
QALYs Gained (10 years) 8.2 8.9 9.1
Diabetes Cases Prevented -- 28 per 100 32 per 100
Program Components Routine monitoring Diet, exercise, coaching Metformin + monitoring

QALY (Quality-Adjusted Life Year): A measure that combines length of life with quality of life. One QALY equals one year of life in perfect health. A year lived with chronic illness might count as 0.7 QALYs.

Next: How do we compare programs that differ in both costs and effects? We need a ratio that expresses value: the cost per unit of health gained.

Calculating the ICER

The Incremental Cost-Effectiveness Ratio (ICER) answers a specific question: How much additional cost does it take to gain one additional unit of health (usually a QALY)?

ICER = CostNew - CostComparator EffectNew - EffectComparator = Incremental Cost Incremental Effect

Program A vs Standard Care

1
Incremental Cost
$2,800 - $500 = $2,300
2
Incremental Effect (QALYs)
8.9 - 8.2 = 0.7 QALYs
3
ICER Calculation
$2,300 / 0.7 = $3,286 per QALY

Program B vs Standard Care

1
Incremental Cost
$4,200 - $500 = $3,700
2
Incremental Effect (QALYs)
9.1 - 8.2 = 0.9 QALYs
3
ICER Calculation
$3,700 / 0.9 = $4,111 per QALY

Next: We know Program A has a lower ICER. But is $3,286 per QALY a good deal? How do decision-makers decide what's "worth it"?

Interpreting the ICER

An ICER alone is meaningless without context. We need a benchmark: how much is society willing to pay for one additional year of healthy life? This is called the willingness-to-pay (WTP) threshold.

Cost-Effective

ICER < WTP Threshold
The program delivers good value for money
+ Program A at $3,286/QALY is cost-effective if WTP = $50,000
+ Program B at $4,111/QALY is also cost-effective at WTP = $50,000
+ Both programs represent reasonable value compared to what we typically pay for health

Not Cost-Effective

ICER > WTP Threshold
The program costs too much for the health it delivers
! A cancer drug at $500,000/QALY exceeds most thresholds
! Resources could produce more health elsewhere
! Rejection doesn't mean the drug doesn't work; it means the price is too high

Common WTP Thresholds

Different countries and organizations use different thresholds. These reflect societal values and budget constraints.

  • United States: $50,000 - $150,000 per QALY (informal, varies by context)
  • United Kingdom (NICE): ~$30,000 - $45,000 per QALY (explicit threshold)
  • World Health Organization: 1-3x GDP per capita as a reference point

Important: These thresholds represent opportunity cost. Money spent on one program cannot be spent on another. A threshold of $50,000/QALY implies we could typically produce one QALY for $50,000 through other health investments.

Next: The ICER gives us a number, but real-world decisions are more complex. How do we visualize the full landscape of cost-effectiveness trade-offs?

The Cost-Effectiveness Plane

The CE plane plots incremental costs (y-axis) against incremental effects (x-axis). This visualization reveals four distinct scenarios, each requiring different decision logic.

Southeast: Dominant (more effect, less cost)
Northwest: Dominated (less effect, more cost)
Northeast: Trade-off (more effect, more cost)
Southwest: Trade-off (less effect, less cost)

Next: What are the key lessons? How does the ICER transform the way economists think about program effectiveness?

Key Insight

The ICER transforms program evaluation from "Does it work?" to "Is it worth it?" This shift recognizes that health budgets are finite and every dollar has an opportunity cost.

Conceptual diagram showing how the ICER compares incremental costs to incremental effects, with the WTP threshold determining adoption decisions

The ICER translates clinical effectiveness into economic value by expressing health gains in terms of the resources required to achieve them.

Questions Economists Ask That Others Might Not

Incremental thinking: What is the additional benefit of this intervention compared to the next best alternative?
Opportunity cost: What health gains are we giving up by spending money here instead of elsewhere?
Value for money: Is this the most efficient way to produce health improvement?
Threshold thinking: At what price does this intervention stop being worthwhile?
Budget impact: Can we afford this at scale, even if the ICER is favorable?

Key Takeaway

Effectiveness is not the same as value. A program can be highly effective yet not cost-effective if it consumes resources that could produce more health elsewhere. The ICER forces us to think in terms of health produced per dollar spent, not just health produced. This is what economists mean by efficiency: maximizing total health outcomes within budget constraints. Every funding decision is also a decision not to fund something else.